{"id":8766,"date":"2019-12-05T10:34:45","date_gmt":"2019-12-05T09:34:45","guid":{"rendered":"https:\/\/thisplays2.com\/?p=8766"},"modified":"2019-12-05T10:34:47","modified_gmt":"2019-12-05T09:34:47","slug":"experience-marketing-at-euroshop","status":"publish","type":"post","link":"http:\/\/thisplays2.com\/en\/experience-marketing-at-euroshop\/","title":{"rendered":"Experience marketing at Euroshop"},"content":{"rendered":"\n

EuroShop is the world’s largest trade\nfair for the retail industry. This year, 2,447 companies from all around the\nworld came together to showcase their new products and technologies. This fair\nis held every 3 years at the Messe in D\u00fcsseldorf. It took place this year from\nthe 5th<\/sup> to the 9th<\/sup> of March.
\n
\n<\/p>\n\n\n\n

ThisPlays2 at Euroshop<\/strong><\/p>\n\n\n\n

ThisPlays2 visited the Euroshop fair on March 9 to gain inspiration and\nto discover new technologies. We mainly came for the news from our industry.\nBut there were also other trends that caught our attention. Narrowcasting<\/a> is no longer rocket\nscience today, but it can be more striking and more special. We noticed in\nparticular that virtual or augmented reality and robotics were strongly represented.\nThis will have a major impact on the future of retail.
\n
\n<\/p>\n\n\n\n

The difference between AR and VR<\/strong><\/p>\n\n\n\n

In virtual reality (VR), a virtual world is simulated, into\nwhich you enter as a user. With the help of VR glasses (The Oculus Rift), you\ncan walk and look around while seeing nothing of the real world.<\/p>\n\n\n\n

Neckermann was already using VR\ntechnology to give their customers a taste of their future travel destination.\nMuseums can also use VR to let people take a virtual tour of their museum while\nstill at home.<\/p>\n\n\n\n

With augmented reality (AR), you can still see the real\nworld via the camera of your smartphone or tablet. The reality is mixed with\nholograms here, and you can add things to your environment yourself. AR is also\nalready being used in various sectors.<\/p>\n\n\n\n

Ikea uses AR, for example, to enable you to place new\nfurniture in your living room without having to buy it first. In this way, you\ncan see whether it fits in with the rest of your interior. Lego also uses AR to\nshow what their product looks like when it is built, without having to remove\nit from the box.
\n
\n<\/p>\n\n\n\n

Welcome Pepper!<\/strong><\/strong><\/p>\n\n\n\n

Pepper\nis a robot built by Softbanks Robotics from Japan. He looks like a real person,\nand can move, as well as communicate via speech and his information screen. It\nhas tactile sensors, and a camera that can read emotions by analysing your\nfacial expression.<\/p>\n\n\n\n

Pepper\nis already being used in retail in Japan and America as an information point,\nto which you can go with general questions. This will help the people in stores\nand companies to guide visitors and customers and to provide them with\ninformation.<\/p>\n\n\n\n

They\nalso want to use Pepper in hospitals in the future to provide a service for\nvisitors. Pepper wants to put people at ease and make them happy.
\n
\n<\/p>\n\n\n\n

The\nfuture of Belgian retail<\/strong>\n\nThe new trends will make it\neasier for retailers to position themselves in the market. The brands can\ncreate their own unique application, so that they can communicate their story\neven better. We don’t see these applications often in Belgium yet, but\nhopefully that won’t remain the case for very long.

<\/p>\n","protected":false},"excerpt":{"rendered":"

EuroShop is the world’s largest trade fair for the retail industry. This year, 2,447 companies from all around the world came together to showcase their new products and technologies. This fair is held every 3 years at the Messe in D\u00fcsseldorf. It took place this year from the 5th to the 9th of March. ThisPlays2 […]<\/p>\n","protected":false},"author":2,"featured_media":2396,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-8766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"acf":[],"yoast_head":"\nExperience marketing at Euroshop - ThisPlays2<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/thisplays2.com\/en\/experience-marketing-at-euroshop\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Experience marketing at Euroshop - ThisPlays2\" \/>\n<meta property=\"og:description\" content=\"EuroShop is the world’s largest trade fair for the retail industry. 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