It all began more than 100 years ago in Breda, in 1907. In the meantime, Aartsen has become a truly international company in the fruit and vegetable sector, with branches and partners in all parts of the world. Aartsen is a real family business, with the fourth generation now at the helm. The head office is located in Breda in a monumental farmhouse with a modern office pavilion.

ThisPlays2 worked closely with Frank van der Velden (operational director of Aartsen) and interior architect Jan Geysen (PUUR architects) to create a number of innovative multimedia applications in this beautiful new building. Visitors are welcomed by the “airport screens” at the counter, can take a seat in the comfortable lounge seats and be inspired by the slow-motion images on the large, horizontal video wall. Clients are taken to the collage of 9 screens and are invited to discover the full story of Aartsen on their own, or together with an employee via the touch screen. And, as the icing on the cake, they pose for a photo together, which can be mailed or printed, and be shown on the monumental world map.

Martijn van der Zwalm – Marketing & Communication at Aartsen: “Together with ThisPlays2, we have been able to create the ultimate relationship experience. First of all, we can welcome our relations with personal messages via our “Arrivals & Departures” screens. In addition, our people can now use the interactive screen to show who we are to our relationships from all over the world, by means of a digital brochure. ThisPlays2 has listened carefully to our wishes and has provided the right support and advice, so that we now have an end result with which we are extremely satisfied.”