The objectives of Narrowcasting
Nowadays, screen communication is the way to inspire, inform or stimulate customers and visitors. This is sometimes referred to as narrowcasting or digital signage. Narrowcasting because it provides one message at one specific location at one time. Digital Signage in reference to the digital and efficient display and programming of information.
Using the screen, customers can ask questions about products that they would not otherwise ask, which leads to more interaction between customers and the sales staff.
Moving images consciously stimulate the customer’s brain, and create a suction effect. Screen communication therefore steers the sales process. Inspiring images ensure more sales.
Info screens relieve the waiting time for customers and their partners, so that they stay longer in the store. In addition, screen communication tells the story of your store, supports its look and feel and ensures a positive and motivating atmosphere for customers and employees.