Heylen Ceramics

For generations, the Heylen family has offered nothing but the very best that clay has to offer worldwide. Their story is therefore one of a true family business that is 100% at home in the heart of the Rupel region.

In creating the building solutions of tomorrow today, the current generation is supported by 3 generations of knowledge of facing bricks and roof tiles.
Matthias Heylen has set up an experience showroom in Antwerp on ‘t Eilandje.

Heylen has many photos available from all the construction sites. Working together with Webit, ThisPlays2 has created an interactive application for the 3 large touch-screens in the store.
The “look-book”, where all the photos of building sites and realisations can be called up with a configurator, is displayed on the first screen. In fact, a physical brick, selected by the customer or a consultant, controls the screens in order to display all the images and information about that specific brick. A second screen shows the website, and a third all the content on Facebook, Instagram and Pinterest. In this way, customers are immersed in a physical world of stones, with inspiring images and additional information.