Since 1913, Leonidas has focused on a single thing: making delicious and affordable pralines of unequalled quality. Today, this Belgian chocolate is sold in more than 1300 shops worldwide. Leonidas offers more than 100 kinds of pralines, all of which are made with chocolate containing 100% pure cocoa butter. In all Leonidas shops, refined chocolate, freshness, quality, and affordability are key. The pralines are the favourite of Belgian chocolate lovers for a reason. In co-operation with ThisPlays2, screens display the craftsmanship, the offer, and current promotions. Even outside the country and in major cities such as Paris and London, all communication to the shops is sent from Brussels. Via the user-friendly Zebrix platform, the communication department can adjust the programming with one single mouse click, and all screens are immediately updated via the Internet.