La\nBottega in Hasselt is a concept store of 2000m\u00b2, with shoes, clothing,\naccessories and good food for men, women and children. The store is\nlocated in the historic buildings of Stokerij Smeets. And La Bottega has so\nmuch to tell: the various departments, the cool brasserie, the personal\nshopping services, the styling and make-up department, the Clinic men’s\ncollection on the 1st floor, the webshop and so much more.<\/p>\n\n\n\n
Together\nwith the managers of La Bottega, ThisPlays2 went looking for an ideal location\nin the store to place a video wall in a harmonious way. In this way, all the\nstories and services are expressed via moving images. The first animations and\ntemplates were created together, after which the marketing department can now\ncontinue to communicate autonomously via the user-friendly software platform.<\/p>\n\n\n\n
There\nis a 2 \u00d7 2 video wall on the ground floor, with Samsung Professional video wall\nscreens, and there is a 65-inch screen on the first floor to display images of\nthe ladies’ department and all its brands. As a result, La Bottega now has an\nadditional channel for communicating with its customers.<\/p>\n\n\n\n
La Bottega is undoubtedly worth a visit when you are in Hasselt!
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We\nspoke to Marc Jamar from La Bottega.<\/strong><\/p>\n\n\n\n What\ndoes La Bottega stand for?<\/em> Why\ndid you opt for screen communication?<\/em> \u201cIn\nour kids\u2019 corner, for example, there is a game in which the children see their\nsilhouette on six screens. All kinds of packages then tumble down, and they can\npush them away. “In\nthe long term, we also want to communicate the signage of our store via the\nscreens in an attractive way (for example, showing a drone flight in the store\non the screens).”How did the collaboration with ThisPlays2 work\nout?<\/em> La Bottega in Hasselt is a concept store of 2000m\u00b2, with shoes, clothing, accessories and good food for men, women and children. The store is located in the historic buildings of Stokerij Smeets. And La Bottega has so much to tell: the various departments, the cool brasserie, the personal shopping services, the styling and make-up department, […]<\/p>\n","protected":false},"author":2,"featured_media":1810,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[175,26,36,44,48],"tags":[],"class_list":["post-8867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-lifestyle-en","category-narrowcasting-en","category-videowalls-en","category-customers","category-retail-en"],"acf":[],"yoast_head":"\n
\n\u201cLa Bottega stands for the three Cs: choice, convincing quality and\ncustomer-friendliness. These three points of attention are stated in our\nmission, and our HR policy, among other things, is aligned with this. The other\ntwo speak for themselves when you visit the store.”<\/p>\n\n\n\n
\n\u201cIn the first place because more and more video images are made available by\nour manufacturers. We also wanted to show our content that we create via social\nmedia in the store. In this way, the digitization in our store becomes more\nvisible.”<\/p>\n\n\n\n
\nThis can be further developed with other types of games.”<\/p>\n\n\n\n
\n\u201cThe collaboration was very pleasant. Both the first contacts and the\nsubsequent follow-up were professional. Further initiatives will certainly be\nundertaken in the future with ThisPlays2. “
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