{"id":15713,"date":"2023-01-30T14:55:38","date_gmt":"2023-01-30T13:55:38","guid":{"rendered":"https:\/\/thisplays2.com\/narrowcasting\/"},"modified":"2023-01-30T15:35:52","modified_gmt":"2023-01-30T14:35:52","slug":"narrowcasting","status":"publish","type":"page","link":"https:\/\/thisplays2.com\/fr\/narrowcasting\/","title":{"rendered":"Narrowcasting"},"content":{"rendered":"\n

Votre propre cha\u00eene de t\u00e9l\u00e9vision dans votre magasin pour informer, inspirer et motiver vos clients<\/h4>\n\n\n\n
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\"narrowcasting<\/a><\/figure>\n<\/div>\n\n\n\n
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Objectifs<\/strong><\/h2>\n\n\n\n

\u00c0 l\u2019heure actuelle, la communication sur \u00e9cran constitue le moyen par excellence d\u2019inspirer, d\u2019informer ou de stimuler les clients et visiteurs. On appelle cela le \u00ab narrowcasting \u00bb ou encore \u00ab digital signage \u00bb. Narrowcasting signifie la cr\u00e9ation d\u2019un seul message en un lieu et \u00e0 un moment sp\u00e9cifique. Digital Signage correspond \u00e0 l\u2019affichage et \u00e0 la programmation d\u2019informations de mani\u00e8re efficace dans un environnement num\u00e9rique. On peut, par exemple, poser des questions sur l\u2019\u00e9cran que l\u2019on ne poserait pas autrement, pour une plus grande interactivit\u00e9 entre clients et collaborateurs des ventes.
On ne peut pas mentir \u00e0 notre cerveau et notre instinct. Les images en mouvement titillent le cerveau du client et captent son esprit, ainsi que celui des passants. Un \u00e9cran de visualisation accompagne le processus de vente. Des images \u00e9vocatrices qui donnent envie d\u2019acheter les produits, et entra\u00eenent effectivement de meilleures ventes. Des \u00e9crans miroir pour une communication annexe surprenante.
Les \u00e9crans de visualisation att\u00e9nuent l\u2019attente des clients et de leurs conjoints, et les font ainsi rester plus longtemps dans le magasin. De plus, les images affich\u00e9es \u00e0 l\u2019\u00e9cran racontent votre histoire, accentue l\u2019esth\u00e9tique et l\u2019ambiance particuli\u00e8re dans votre magasin, et g\u00e9n\u00e8rent une atmosph\u00e8re positive et motivante chez vos clients et collaborateurs.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Notre fa\u00e7on de proc\u00e9der<\/strong><\/h2>\n\n\n\n

ThisPlays2 utilise la m\u00e9thodologie COSOS : COntent, SOftware et Screens.
Chez ThisPlays2, nous d\u00e9marrons toujours 2 parcours simultan\u00e9ment : cr\u00e9atif et technique.
Pour le parcours cr\u00e9atif, un plan de contenu est \u00e9labor\u00e9 avec le d\u00e9partement correspondant, ainsi qu\u2019un package de d\u00e9marrage constitu\u00e9 d\u2019animations vid\u00e9o.
Pour le parcours technique, nos techniciens nous accompagnent sur place. Nous discutons de l\u2019emplacement des \u00e9crans et du trajet des c\u00e2bles et du raccordement Internet. Notre d\u00e9partement Installation installe tous les composants de fa\u00e7on minutieuse jusqu\u2019\u00e0 votre enti\u00e8re satisfaction.
ThisPlays2 est alors disponible au quotidien pour toute assistance en mati\u00e8re de cr\u00e9ation et programmation des images.<\/p>\n<\/div>\n\n\n\n

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\"narrowcasting<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n
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\"narrowcasting<\/a><\/figure>\n<\/div>\n\n\n\n
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R\u00e9sultat<\/strong><\/h2>\n\n\n\n

La communication sur \u00e9cran ou narrowcasting inspire, informe et motive les clients, visiteurs et collaborateurs. Pour des moments plus intenses pass\u00e9s en magasin, des clients plus loyaux, des syst\u00e8mes op\u00e9rationnels plus efficaces et donc au final un meilleur chiffre d\u2019affaires.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Votre propre cha\u00eene de t\u00e9l\u00e9vision dans votre magasin pour informer, inspirer et motiver vos clients Objectifs \u00c0 l\u2019heure actuelle, la communication sur \u00e9cran constitue le moyen par excellence d\u2019inspirer, d\u2019informer ou de stimuler les clients et visiteurs. On appelle cela le \u00ab narrowcasting \u00bb ou encore \u00ab digital signage \u00bb. Narrowcasting signifie la cr\u00e9ation d\u2019un […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":22,"comment_status":"closed","ping_status":"closed","template":"template_diensten.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-15713","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nNarrowcasting - ThisPlays2<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/thisplays2.com\/fr\/narrowcasting\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Narrowcasting - ThisPlays2\" \/>\n<meta property=\"og:description\" content=\"Votre propre cha\u00eene de t\u00e9l\u00e9vision dans votre magasin pour informer, inspirer et motiver vos clients Objectifs \u00c0 l\u2019heure actuelle, la communication sur \u00e9cran constitue le moyen par excellence d\u2019inspirer, d\u2019informer ou de stimuler les clients et visiteurs. 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