{"id":2014,"date":"2017-03-22T13:40:54","date_gmt":"2017-03-22T12:40:54","guid":{"rendered":"http:\/\/thisplays2.com\/?p=2014\/"},"modified":"2017-04-25T10:14:24","modified_gmt":"2017-04-25T09:14:24","slug":"la-bottega","status":"publish","type":"post","link":"https:\/\/thisplays2.com\/fr\/la-bottega\/","title":{"rendered":"La Bottega"},"content":{"rendered":"<p><span lang=\"FR\" style=\"color: #333132; font-family: 'Lato-Light',serif;\">La Bottega \u00e0 Hasselt est un concept store de 2000m\u00b2 proposant des chaussures, v\u00eatements, accessoires et bons aliments tant pour les femmes que les hommes et les enfants.\u00a0Ce magasin est situ\u00e9 dans les b\u00e2timents historiques de Stokerij Smeets. La Bottega a tant \u00e0 raconter\u00a0: les diff\u00e9rents rayons, la brasserie tendance, les services de shopping personnalis\u00e9, le rayon stylisme et maquillage, la collection hommes de Clinic au premier \u00e9tage, la boutique en ligne et bien plus encore&#8230;<\/span><\/p>\n<p><span lang=\"FR\" style=\"color: #333132; font-family: 'Lato-Light',serif;\">Aux c\u00f4t\u00e9s des g\u00e9rants de La Bottega, ThisPlays2 ont recherch\u00e9 l&#8217;emplacement id\u00e9al dans le magasin afin d&rsquo;y installer un mur vid\u00e9o de fa\u00e7on harmonieuse. Ainsi, l&rsquo;ensemble des histoires et services sont pr\u00e9sent\u00e9s au moyen d&rsquo;images en mouvement. Les premi\u00e8res animations et les premiers mod\u00e8les ont \u00e9t\u00e9 cr\u00e9\u00e9s en commun. Puis le d\u00e9partement marketing de La Bottega s&rsquo;est charg\u00e9 seul de la communication gr\u00e2ce \u00e0 la plateforme logicielle conviviale.<\/span><\/p>\n<p><span lang=\"FR\" style=\"color: #333132; font-family: 'Lato-Light',serif;\">Au rez-de-chauss\u00e9e, on trouve un mur vid\u00e9o 2&#215;2 avec des \u00e9crans Samsung Professional, au premier \u00e9tage un \u00e9cran de 65 pouces pour les images du d\u00e9partement f\u00e9minin et toutes les marques. La Bottega dispose de la sorte maintenant d&rsquo;un canal suppl\u00e9mentaire pour communiquer avec ses clients.<\/span><\/p>\n<p><span lang=\"FR\" style=\"color: #333132; font-family: 'Lato-Light',serif;\">La Bottega, une visite qui vaut vraiment le d\u00e9tour \u00e0 Hasselt\u00a0!<\/span><\/p>\n<p><strong>Parole \u00e0 Marc Jamar de La Bottega.<\/strong><\/p>\n<p><em>\u00a0Qu&rsquo;est-ce que La Bottega\u00a0?<\/em><br \/>\n\u00ab La Bottega repr\u00e9sente trois choses : le choix, la qualit\u00e9 et la convivialit\u00e9 pour la client\u00e8le. Ces trois points sont inclus dans notre mission et comprennent notre politique RH a entre autres \u00e9t\u00e9 ajust\u00e9e en cons\u00e9quence. Les deux autres sont explicites lorsque vous visitez le magasin \u00bb.<\/p>\n<p><em>\u00a0Pourquoi avez-vous opt\u00e9 pour la communication par \u00e9crans\u00a0?<\/em>\u00ab Tous d&rsquo;abord, parce que de plus en plus d&rsquo;images vid\u00e9o sont mises \u00e0 disposition par nos fabricants. Nous voulions aussi montrer notre propre contenu, que nous cr\u00e9ons via les m\u00e9dias sociaux, dans le magasin. De cette fa\u00e7on, la num\u00e9risation est plus visible dans notre magasin\u00a0\u00bb.<\/p>\n<p>\u00ab Notre coin enfants consiste par exemple en un type de jeu dans lequel les enfants voient leur silhouette sur six \u00e9crans. Ils peuvent les culbuter, les faire tomber et ensuite les repousser.<\/p>\n<p>Il doit encore \u00eatre d\u00e9velopp\u00e9 avec d&rsquo;autres types de jeux \u00bb.<\/p>\n<p>\u00ab \u00c0 terme, nous voulons \u00e9galement afficher la signalisation de direction dans notre magasin via les \u00e9crans d&rsquo;une mani\u00e8re agr\u00e9able (par exemple, en montrant sur les \u00e9crans un vol de drone dans le magasin)\u00a0\u00bb.<\/p>\n<p><em>\u00a0Comment s&rsquo;est pass\u00e9e la collaboration avec ThisPlays2\u00a0?<\/em><span lang=\"FR\" style=\"color: #333132; font-family: 'Lato-Light',serif;\">\u00ab La collaboration a \u00e9t\u00e9 tr\u00e8s agr\u00e9able. Tant le premier contact que le suivi ult\u00e9rieur \u00e9taient professionnels. Il y aura tr\u00e8s certainement davantage d&rsquo;initiatives prises avec ThisPlays2 \u00e0 l&rsquo;avenir \u00bb.<br \/>\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Bottega \u00e0 Hasselt est un concept store de 2000m\u00b2 proposant des chaussures, v\u00eatements, accessoires et bons aliments tant pour les femmes que les hommes et les enfants.\u00a0Ce magasin est situ\u00e9 dans les b\u00e2timents historiques de Stokerij Smeets. La Bottega a tant \u00e0 raconter\u00a0: les diff\u00e9rents rayons, la brasserie tendance, les services de shopping personnalis\u00e9, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1811,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[176,27,37,45,49],"tags":[],"class_list":["post-2014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-lifestyle-fr","category-narrowcasting-fr","category-murs-et-collages-video","category-clientele","category-retail-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Bottega - ThisPlays2<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thisplays2.com\/fr\/la-bottega\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Bottega - ThisPlays2\" \/>\n<meta property=\"og:description\" content=\"La Bottega \u00e0 Hasselt est un concept store de 2000m\u00b2 proposant des chaussures, v\u00eatements, accessoires et bons aliments tant pour les femmes que les hommes et les enfants.\u00a0Ce magasin est situ\u00e9 dans les b\u00e2timents historiques de Stokerij Smeets. 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