ThisPlays2 placed a media player in all the Krëfel stores in Belgium, which not only plays music, but also controls all the screens. One player plays customised background music, depending on the region – Flanders, Brussels or Wallonia. The same player provides all the screens in the store with 1080p HD content, via a network of splitters and amplifiers. The result of the installation of the HD image programming was significant additional sales of the LCD screens. The waiting time screen at the central counter also ensures that customers are constantly informed about Krëfel, its special offers and promotions.