Moose in The City is a Scandinavian concept store in the heart of Antwerp. While walking through the more than 600m² store, you will come across unique designer furniture and numerous trendy clothing brands, ranging from urban, through outdoor to sports. ThisPlays2 has developed a 3 × 3 video wall here, which can be seen in the entrance hall. The special feature of this video wall is that it is on wheels. Functionally, this means that the video wall can be moved in front of the door. The content continues to play when the store is closed, so that passers-by can still view the images.