The ZEB management decided to install a screen in each department in the new pilot shop in Merchtem, which should provide inspiration regarding products and accessories.

ThisPlays2 fitted 5 screens and a mirror screen, which creates a dynamic environment, and with which customers see the clothing worn by well-known Flemish people, such as Tom Waes and Astrid Bryan. The marketing department can easily adjust the content itself by clicking a button.

And customers see the most recent collections in perfect image quality and the right RGB colours – digital clothing advice that helps them to make the right choice.