IQVIA: the showbox

Highlighting New Products

With the Showbox, new products are given extra attention and generate additional revenue. The Showbox is a metal box with a built-in transparent screen, in which the product is placed. This product is showcased exceptionally well by the LED lighting, and the transparent screen displays eye-catching animations with product information.

ThisPlays2 delivered an initial series of 250 Showboxes to IQvia, the market leader in combining data, technology, advanced analytics, and market expertise for the healthcare sector. These Showboxes are installed in pharmacies, offering a selection of various products. The programming is handled by IQvia in close collaboration with the content department of ThisPlays2.

You can’t fool your eyes; they are drawn to the animation and the product. This might also be interesting for your sector or product. With the Showbox, you can effectively highlight new products and generate additional revenue.