The Digital Flavour maker:
How digital menu screens are defining the future of the hospitality industry.
When you walk into a modern restaurant in 2023, the first thing you will see is a digital integration of the menu on screens. This digital menu is not just a list of dishes; it is an artwork on the screen that sets the tone for what to expect during your dining experience. In this blog, we take an in-depth dive into the world of digital menus on displays and how they are an indispensable part of the culinary journey in the digital era.
The evolution of digital Menus
Digital menu screens are a relatively recent innovation in the hospitality industry. They have gradually replaced traditional paper menus and have become an exponentially more powerful tool for restaurants to present their culinary propositions.
As with traditional menus, the design of digital menus on displays is crucial. It goes beyond simply mentioning dishes and prices; it includes using screen-friendly typography, colours, graphics, and layout to communicate the atmosphere and style of the restaurant. Some crucial aspects of digital menu design are:
Visuals:
Digital menus benefit tremendously from visual elements, such as images of dishes and drinks. They can entice guests and arouse their appetite.
Animations:
Some restaurants choose to add subtle animations to their digital menus to draw guests’ attention and bring the dishes to life.
Interaction:
Digital menus can include interactive elements such as scrolling, zooming, and filtering based on dietary preferences, significantly enhancing the user experience.
Adaptability:
A major advantage of digital menus is that they can be easily updated and adapted to seasonal dishes or special offers.
The Psychological Strategies in Digital Menu Displays
As for traditional menus, restaurants use psychological strategies to boost sales on digital displays. This includes using price positioning, attractive descriptions and highlighting special dishes.
Digital Menus for a Unique Experience
Just like traditional menus, digital menus can be used on displays to create a unique dining experience. Some restaurants customise their digital menus based on the time of day, while others experiment with dynamic pricing or personalised recommendations based on previous orders.
Briefly, digital menus on displays are not just informative screens; they are powerful tools that communicate the mood, style, and flavour of the dining experience in the digital age. Next time you visit a restaurant with a digital menu, take a close look at the screen; you will be amazed by the depth of the story it tells.
