The manager of MJ Mode asked ThisPlays2 to see how a video wall could provide the extra experience. The video wall at the back of the shop with clips of the new collections and all brands in the shop provides inspiration for the visiting customers. In addition, the video wall at the end of the aisle provides a suction effect for passing visitors to the Waasland Shopping Centre. After all, our reptilian brain is trained to react to movement and it is almost impossible not to look at moving images.