Being a retailer or shopkeeper is quite a challenge in this rapidly changing world. More than ever, the store represents marketing and, at the same time, is the most important sales channel. Customers are genuinely interested in your story, and want to be informed and inspired. Today, screen communication is the most efficient way to communicate with customers, and to inspire and motivate them. Man is a sensory being. In addition to harmonious visual stimuli, the right background music is an absolute must for the right atmosphere.