Red Cross Flanders

ThisPlays2 was chosen as a proud partner for the screen communication of the Red Cross Flanders. Screens were placed in the reception centers, donor centers and laboratories.

3 different types of digital signage

In the reception centres, the screens are aimed at the people who are being taken care of by the organisation. The internal rules are clearly displayed on the screens, just like the applicable corona measures: they are indicated by means of color codes. The procedures that people have to follow are also explained via screen communication. The content on the screens also shows that people can borrow bicycles. and all in different languages.

Display screens have been installed in the donor centres, as well as screens in the waiting room to address the donors. People are then asked to come and donate blood, but a thank you is also expressed to the donors who have already donated blood. Vacancies and ongoing investigations are also shown on the screens. The weather forecast is displayed to provide additional information to waiting people.

In the lab, the screens are used for internal communication. The timetables, orders are displayed there on the screens in order to keep all colleagues informed of current activities.

Collabs

The ThisPlays2 content team made all templates in close collaboration with the communication department. These were programmed in the user-friendly Zebrix platform.

In collaboration with Samsung Professional, screens were placed in all reception centers in different sizes, large screens in the showcases of the donor centers and compact screens specifically for internal communication to all employees in the labs.

The way it works

ThisPlays2 uses the COSOS methodology : COntent, SOftware and Screens.

At ThisPlays2 we always start 2 trajectories for digital signage: the creative and the technical. For the creative process, a communication strategy is developed for the specific target group together with the content department and the start-up package of video animations is developed. Our content department can work together with the person responsible within the organization to convey the right message.

For the technical process, we come on site together with our technicians. We discuss where the narrowcasting hardware will be installed and how the cabling and internet connection will run. Our installation department meticulously installs all these components to your complete satisfaction.

From then on, ThisPlays2 can be reached daily for all support for the narrowcasting system in the field of creation and programming of the images in the narrowcasting software.