De Biehal and all its services were given a completely new look with a fresh, contemporary logo. De Biehal’s ‘Kringwinkels’ were also given a new name: Kringstores. They therefore deviate from the nationally protected ‘Kringwinkel’ brand name, but continue to work locally on the same concept: sustainable reuse by giving things a second life. In this way De Biehal creates social employment and takes care of the environment.

In order to communicate smoothly and efficiently, a partnership was started with ThisPlays2, who provided templates, software and screens.