The Hillewaere butchers are genuine Flemish butchers in heart and soul. Their trump card? Everything is homemade. From the large assortment of meat to the catering products such as vitello tonnato or the meat salad with their own ham. Besides the traditional meats, butcher’s shop Hillewaere really stands out with their unique products that are hard to find elsewhere. The icing on the cake is a separate counter with a very wide range of freshly prepared dishes.

In order to draw even more attention to these traditional delicacies, ThisPlays2 was asked to install screens above the counter with the prepared dishes and at the butcher’s and charcuterie department. After all, so much delicious food is prepared every day that every visiting customer should not miss it. A screen is therefore the ideal way to make this visible. ThisPlays2 created the animations and templates in the house style of the butcher’s shop which can easily be filled in by the Hillewaere team via the software and the app.