Home of Retail: Smarter shopping together!
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Home of Retail is a knowledge and experience centre that
was launched on the Ankerrui in Antwerp on Wednesday, 8 March 2017. Retailers
can discover all the new digital applications here, such as robots, virtual
reality, body scanners and much more in a real shopping environment of more
than 1,200 m2. All of this will change the future of shopping.
“There is no comparable initiative anywhere else in
the world”, says RetailDetail co-founder, Jorg Snoeck. “Home of Retail is
more than a shop of the future. “Here, we bring together retailers,
partners, scale-ups, universities, experts, associations, cities and
municipalities to work on the future in co-creation and to strengthen their
competitive position. Home of Retail will become a home for all those involved
in the retail sector.”
Home of Retail simulates the “customer journey”
of a consumer, starting in an apartment. The Samsung refrigerator has an
interactive display that tells you when the milk is finished or beyond its
best-by date, and can do much more. You then end up in a shopping street, where
your buying behaviour is analysed, for example, by mood or body scans that
determine your clothing style and which store suits you best. In the store,
ThisPlays2 supports the shopping experience and the sensory experience with
screen communication (also known as narrowcasting) and background music, and
with images that inspire, inform and stimulate. Robots speak to you, and give
you tailor-made, relevant information. Artificial intelligence shows
possibilities that are still unprecedented, and analysis tools ensure that
everything is measured and evaluated.
Working together towards retail optimisation
Dozens of partners show their expertise and bring a
coherent story about how retail can deliver optimum results, today and
ThisPlays2 will invite customers and partners to the experience centre in the future, to discuss in detail all the smart possibilities of screen communication and personalised background music.