Everyone knows the AD or Proxy Delhaize, you can find almost one in every village or town. These store formulas are run by self-employed people, with an enormous passion for products and the customer.

Communication about these products and offers on the store floor are crucial. The customers are informed at the bakery, the butcher and the cash register. In collaboration with our A/V partner Sovilux, ThisPlays2 takes care of the daily programming of all promotions and offers.