Patisserie Meeussen is a bakery where customers can also eat on-the-spot. It didn’t want an ordinary menu board. The aim was also that specific campaigns and promotions could be highlighted. The clear display of “the sandwich of the week” resulted in a marked increase in sales of this specific offer. Using the standard software, ThisPlays2 created some templates with which Meeussen could display its delicacies. These templates are interspersed with a number of animations that help to draw more attention to the menu board.