A visit to a Lincherie boutique is a real revelation. You will find a wide range of premium lingerie, nightwear and bathing gear from the very latest collections, but the most important thing at Lincherie happens ‘behind the curtains’. Every customer can count on a personalised service. In the new concept store in the Huidenstraat in Amsterdam, customers gain inspiration from a large screen showing the most recent collections. Customers refer to the screen to try on specific items in the collection. Together with the consultant, they use the application on the touch screen to find the appropriate style. Once scanned, the customer can order the correct item, which will be immediately delivered at their home.