The Baby’s Corner wants to bring together as many quality products and trendy brands from the world of mum, baby and child as possible in one large, inspirational experience and theme shop, with surprise elements, according to the wishes of today’s consumers. ThisPlays2 was asked to develop a musical programme that perfectly matches the image, the employees and the customers of The Baby’s Corner. We opted for a mix of quiet, contemporary and stylised pop songs to create a resting point for the mums. This is interspersed with pleasant recent hits to create the “humming-along effect”.

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